Announcing Drive and Go with Peg Perego – a fun, safe and picket fenced enclosed area, where children can experience the adventure of Peg Perego’s world leading battery ride-on toys.
With a farmyard theme, children will be able to let their imaginations run wild, playing train driver around the track aboard the Santa Fe Train, farming the fields using the John Deere Ground Force with Trailer and experiencing their very first child-size digger aboard the John Deere Ground Loader. If digging and farming isn’t there thing, they can take their first driving experience aboard the sturdy John Deere Gator. Each child will have up to 5 minutes play time and we can guarantee lots of fun at the farm!
Peg Perego is proud to bring its range of toys and nursery products to UK families at the Baby Show. Peg Perego is an established family-run Italian company, which was started by Giuseppe Perego, in 1949, when he designed the first pram for his son Lucio. He turned his attention to manufacturing plastic pedal toy cars in the early 1960’s and the toy business really took off with the first battery operated toys in 1970.
Since then, the business has grown from strength-to-strength, distributing products to 100 countries globally while holding firm to its strong Italian family values putting their love for children, friendship, fashion and quality first.
Peg Perego is now being led by Giuseppe’s son Lucio and his wife Anna, while their three children also take important roles within the business. They are proud that the Peg Perego logo stands for quality and integrity. From their ancestral base in Milan, the family puts great stock on the small but integral role their products play in family life and are delighted to spread their infectious passion for quality craftsmanship to UK parents.